It was as if the Knicks had just won a playoff game. What was the scene like outside Madison Square Garden on opening night when the video was filmed? We spoke with Bloom about the Knicks, his sudden viral fame, and the phrase he will perhaps forever be associated with. Knicks fans, desperate for a contender and psyching themselves up for what could be the most fun squad in years, made bing-bong memes, carved bing-bong pumpkins, and dressed as Bing Bong Guy for Halloween. But it was Bloom’s one-second “bing bong” that emerged as the standout moment.Īs the Knicks got off to a hot start, winning five of their first six games, the phrase became an early season rallying cry, appearing in back-page headlines, on the scoreboard at Madison Square Garden, and even in a Mike Breen play-by-play call of a Julius Randle bank-shot three-pointer. All the borderline-terrifying shouting was one reason the clip went viral the next day. The video that resulted showed Knicks fans in all their mad glory, absolutely losing their minds over precisely one (1) regular-season win. Familiar with Sidetalk’s videos and riding high from a thrilling game, the longtime Knicks fan walked over to the mic and simply recreated the subway-door sound effect that begins each of Sidetalk’s episodes: “Bing bong.” Take a deeper look at Nems and his incomparable come-up in the link below.When Jordie Bloom left Madison Square Garden after the Knicks’ opening-night double-overtime win against the Celtics, he spotted Trent Simonian, host of the 60-second Instagram show Sidetalk, interviewing a group of elated fans. If you aren’t hip yet, then you’ve got some work to do.
We’ve become Nems superfans within the past few months, and we’re not alone. However, in Nems’ case, the first order of business was ensuring TJ was taken care of.
Nems sidetalk full#
Usually when people get their ‘ticket’ to fame, their full focus is on themselves. This is the side of Nems that makes him like nobody we’ve ever seen. In the time since the viral video, Nems was sure to take care of TJ, raising $30,000 on GoFundMe to land him an apartment and start his road to sobriety. The other person who gained acclaim for the introduction of “bing bong” is TJ, a (formerly) homeless man who is most known for referring to the president as “Byron”. “The Sultan” Abdul, who has recently become a Nems fan, just like everybody else in New Yorkis hip to Nems, whether they know it or not.Īll of this is wildly impressive, but arguably the most eye-opening dimension of Nems’ brand is his devotion to his community. The top tier club promoter caters to A-listers like 50 Cent and even he said, “If you don't know about Bing- Bong, you're not a New Yorker!” If anybody would know, it’d be an over the top nightclub VIP host with a nick name as distinct as Felix. Even celebrity promoter and club host Felix Abdul has become a fan of this local talent gone viral. You know someone really has a buzz when they’ve got the full support of their city. Most people who know Nems from his punchline still have plenty to learn about the rapper, and they’re in for a pleasant surprise. To add more fuel to the fire, Diddy asked Nems to host REVOLT’s celebrity basketball tournament, The Crew League, which of course he said yes to.įor a rapper to make such a wave with just his personality and thorough understanding of his home city is a rarity.
Even the New York Knicks have implemented “ bing bong” into their gameday routine, which has become a staple of Knicks’ fans' experience at home games. For those who live in the city, it’s easy to pick up that the phrase is an imitation of the sound the subway makes when the train doors are closing. It’s been months, and New Yorkers (along with the rest of the world) can’t stop saying “ bing bong”. If you look at the numbers Sidetalk was putting up throughout 2021, that’s quite the feat. As if that isn’t enough to impress, Lil Nas X, Jack Harlow, Olivia Rodrigo, Avril Lavigne and Anitta all have made their own videos to the sound - along with millions of other TikTok users.Īfter scoring Sidetalk their biggest viral moment yet, he’s continued to serve a role as a host for the platform. Yes, even the president of the United States is hip to Nems. It’s hard to imagine you wouldn’t be familiar, after Joe Biden and The Jonas Brothers posted a video with the TikTok chart-topping sound. Nems is an underground New York rapper who you probably know from the viral “ bing bong” phrase he famously coined on Sidetalk.
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